LoyaltyXpert

In the home improvement and construction industry, contractors and painters are not mere service providers—they're influencers. They determine end-consumer purchases, with their referrals often influencing the buying behavior of these customers. That's why innovative brands are looking to Invest in Influencer Loyalty Programs to develop closer, longer-term relationships with these professionals. Let us see what such programs are all about and why they're becoming a game-changer for such brands that wish to expand their market reach. Why Painters & Contractors are Top Influencers Painters and contractors are working with products every day, know what actually works, and frequently have direct contact with homeowners and decision-makers. When they believe in a brand, they'll recommend it over and over again. That's where Influencer Loyalty Programs fit in. These programs are created to recognize, reward, and involve professionals who drive product sales even if t...

How brands communicate with their partners, dealers, and distributors is changing rapidly. No more manual punch cards, spreadsheets, or ad-hoc rewards schemes. Today, contemporary brands—particularly B2B and distribution-focused ones—are moving towards App-based Channel Loyalty Programs in order to create tighter bonds and achieve improved outcomes. So what's driving this surging trend? And why an app-based solution is becoming a necessity for companies at lightning speed? Let's simplify it. Convenience is Everything In today’s mobile-first world, everyone—from channel partners to retailers—is already using smartphones for daily tasks. With an App-based Channel Loyalty Program, you’re meeting them where they are. A dedicated loyalty mobile app allows partners to: Track points and rewards in real-time Participate in schemes instantly Access promotional campaigns, updates, or product catalogs Redeem rewards without delays It’s simple, fast, and efficient. No paperwork, no confu...